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Part of Xbox's Transmedia and AI Push · 2 stories · since Oct 8 · newest 1h ago

Xbox creates XP division to push franchises into film, TV, and merchandise

Xbox executives post about the XP launch on X

4 Oct 8 8:11 AM · 5d ago · 3 articles · 2 sources · development 4 of 5

Chief strategy officer Matthew Ball and CEO Asha Sharma each posted about the launch, framing it as growing Xbox franchises into film/TV, consumer products and theme parks beyond the games themselves.

Xbox executives post about the XP launch on X
theverge.com

“Today, we are launching XP, a new division that will help grow our franchises into Film/TV, consumer products, theme parks, and more.”

@ballmatthew

Kayleen Walters President of Xbox's new XP divisionAsha SharmaAsha Sharma Xbox CEOMatthew Ball Xbox chief strategy officerMaria Angelidou-Smith Incoming Mojang/Minecraft CEO

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1–5Xbox executives post about the XP launch…
Oct 9Oct 10Oct 11Oct 12yesterdaynow · 12:57 AM ET

What was reported 1 claim about this development

  1. 1 outlet Xbox Goes Beyond Games With XP, A New Entertainment Powerhouse

    first by HotHardware, 5d ago

All 5 developments of Xbox creates XP division to push franchises into film, TV… →

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