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2026 midterms hit $10 billion in ad spending, exceeding 2024 presidential cycle

Texas Senate and California governor races lead in ad spending

2 Yesterday · 15h ago · 3 articles · 1 source · development 2 of 2

The Texas Senate races are projected to consume about $500 million in advertising, driven by multiple expensive campaigns including GOP and Democratic primaries plus the general election matchup between Ken Paxton and James Talarico. California's gubernatorial race is projected at $346 million, partly due to billionaire Tom Steyer's $210 million primary spending.

Texas Senate and California governor races lead in ad spending
Boston Globe

“The campaign is set to be more expensive than the 2024 presidential election cycle, and has already exceeded the ad total booked by the N.F.L. last season.”

The New York Times, News organization · rss ↗

Ken PaxtonKen Paxton Texas Republican Senate candidateJames TalaricoJames Talarico Texas Democratic Senate candidateTom SteyerTom Steyer California billionaire and former gubernatorial candidateSenate Leadership Fund Top Republican super PACAdImpact Media tracking firm

The whole story articles the bright band is this development · numbered dots are the others · click one to jump

Peak 1 piece in one half hour at Yesterday, 5 AM; 4 pieces over 25 hours (4 articles) Yesterday, 5:18 AM — 1 piece · 1 article — Google News 1Yesterday, 5:48 AM — quietYesterday, 6:18 AM — quietYesterday, 6:48 AM — quietYesterday, 7:18 AM — quietYesterday, 7:48 AM — quietYesterday, 8:18 AM — quietYesterday, 8:48 AM — quietYesterday, 9:18 AM — quietYesterday, 9:48 AM — quietYesterday, 10:18 AM — quietYesterday, 10:48 AM — quietYesterday, 11:18 AM — quietYesterday, 11:48 AM — 1 piece · 1 article — Newswires 1Yesterday, 12:18 PM — quietYesterday, 12:48 PM — quietYesterday, 1:18 PM — quietYesterday, 1:48 PM — quietYesterday, 2:18 PM — quietYesterday, 2:48 PM — 1 piece · 1 article — Newswires 1Yesterday, 3:18 PM — quietYesterday, 3:48 PM — quietYesterday, 4:18 PM — quietYesterday, 4:48 PM — quietYesterday, 5:18 PM — quietYesterday, 5:48 PM — quietYesterday, 6:18 PM — quietYesterday, 6:48 PM — 1 piece · 1 article — Newswires 1Yesterday, 7:18 PM — quietYesterday, 7:48 PM — quietYesterday, 8:18 PM — quietYesterday, 8:48 PM — quietYesterday, 9:18 PM — quietYesterday, 9:48 PM — quietYesterday, 10:18 PM — quietYesterday, 10:48 PM — quietYesterday, 11:18 PM — quietYesterday, 11:48 PM — quietToday, 12:18 AM — quietToday, 12:48 AM — quietToday, 1:18 AM — quietToday, 1:48 AM — quietToday, 2:18 AM — quietToday, 2:48 AM — quietToday, 3:18 AM — quietToday, 3:48 AM — quietToday, 4:18 AM — quietToday, 4:48 AM — quietToday, 5:18 AM — quietToday, 5:48 AM — quiet 12
1Advertising spending reaches $10 billion…2Texas Senate and California governor…
8 AM4 PMtodaynow · 6:18 AM ET

Reported in the same hours no headline names this development itself — these 1 claim were published in its stretch

  1. 2 outlets The breathtaking cost of the midterms: $10 billion and counting on ads

    first by Boston Globe, 11h ago · also NYT Politics

All 2 developments of 2026 midterms hit $10 billion in ad spending, exceeding… →

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