“Apple's share of smartphone shipments in China grew during Q3 2026, despite a 4.3% year-over-year decline in iPhone shipments.”

9to5Mac · IDC: China smartphone shipments fall 15.4% in Q3, sixth straight quarter of decline

“to remain elevated over the next several quarters… through much of 2027, with the market likely to continue experiencing significant declines.”

9to5Mac · IDC: China smartphone shipments fall 15.4% in Q3, sixth straight quarter of decline

“Huawei was the uncontested winner for the quarter, with a massive 17.3% year-over-year increase in shipments, bringing its market share to 21.1%, up from 15.2% in Q3 2025.”

9to5Mac · IDC: China smartphone shipments fall 15.4% in Q3, sixth straight quarter of decline

“Despite the overall market downturn, Huawei maintained its strong performance throughout the year, supported by its diverse product lineup and relatively restrained price increases.”

9to5Mac · IDC: China smartphone shipments fall 15.4% in Q3, sixth straight quarter of decline

“Apple's newly released iPhones received a better-than-expected market reception. However, shipments declined slightly year-over-year due to fewer models available this year.”

9to5Mac · IDC: China smartphone shipments fall 15.4% in Q3, sixth straight quarter of decline