“It's remarkable how quickly the race has established itself as one of the world's most watched sporting events. Four years ago, there was hope and belief that it could succeed. Today, there's no question that it belongs.”

bicyclingaustralia.com.au · Aug 8 · Tour de France Femmes closes out amid growth narrative for women's cycling

“Visibility has been the biggest driver. When races are broadcast around the world, everything else follows. Fans engage, sponsors invest, teams become more professional, and riders have more opportunities to build sustainable careers.”

bicyclingaustralia.com.au · Aug 8 · Tour de France Femmes closes out amid growth narrative for women's cycling

“A decade ago, many talented women didn't have a clear route to the highest level. Today there are more opportunities to develop, earn a living, and compete against the best in the world.”

bicyclingaustralia.com.au · Aug 8 · Tour de France Femmes closes out amid growth narrative for women's cycling