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TechRunning 1d ↳ X replaces revenue-sharing program with Original Content Rewards

X replaces revenue-sharing program with Original Content Rewards

X is winding down its existing creator revenue-sharing program and launching a new Original Content Rewards initiative on September 8th.

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Summary, timeline and people extracted by Claude from 17 items across 4 sources · 19h ago. Quotes are verbatim.

X is ending its controversial revenue-sharing program for content creators and replacing it with a new Original Content Rewards program launching September 8th. The new program requires creators to have at least 500 verified followers and 500,000 Home Timeline impressions from verified users. The existing revenue-sharing program will be retired after September 7th.

  • X is ending its existing Revenue Sharing program and replacing it with Original Content Rewards starting September 8th.
  • The old program will be retired after September 7th.
  • New program requires creators to have at least 500 verified followers and 500,000 Home Timeline impressions from verified users.
  • The previous program is characterized as 'misaligned' and has undergone numerous revisions under Elon Musk's ownership.

How it unfolded

  1. Reaction Story circulates on Reddit

    Coverage of the program replacement spreads to Reddit discussion forums.

  2. Event X announces program replacement

    X announces it is ending its existing Revenue Sharing program and launching a new Original Content Rewards program on September 8th.

  3. Report TechCrunch reports program described as 'misaligned'

    TechCrunch reports that X is winding down its existing Revenue Sharing program, characterizing it as 'misaligned'.

  4. Report Engadget confirms retirement timeline

    Engadget reports that X is retiring its old rewards-sharing program after September 7th.

What people are saying verbatim

“X is ending its controversial revenue-sharing program for content creators, which has seen numerous revisions under Elon Musk's reign.”

The Verge · The Verge ↗ · Aug 7

“X is winding down its existing Revenue Sharing program.”

TechCrunch · TechCrunch ↗ · Aug 7

“X is retiring its old rewards-sharing program after September 7.”

Engadget · Engadget ↗ · Aug 7

Voices from the web unedited

  • 𝕏 is officially discontinuing the Creator Revenue Share Program and replacing it with the Original Content Rewards Program. Starting Sept 8th, 2026, they will begin rolling out access for existing Revenue Sharing members to apply for the new program. Big changes are coming. [image]

    @sawyermerrittX · techmeme2d agoview on X ↗

  • Today, we're launching Original Content Rewards. The reality is that Revenue Sharing had reached a point where its incentives were misaligned. Creators should be focused on bringing net new content to the platform instead of maximizing payouts. We could have kept adding more [image]

    @allegrajacchiaX · techmeme2d agoview on X ↗

  • X is completely nuking their revenue share program and replacing it with an ‘original content rewards program’ This is by far the best change X has EVER made Previously the incentives were 100% misaligned People posting 1 liners, stolen memes, revenue ‘coaches’ were syphoning

    @alexfinnX · techmeme2d agoview on X ↗