Jefferies Says Apple Killed All-Glass iPhone; Bloomberg Says It's Still On Track
A Jefferies downgrade claiming Apple scrapped its 20th-anniversary all-glass iPhone was countered within hours by Bloomberg's Mark Gurman.
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Summary, timeline and people extracted by Claude from 48 items across 6 sources · 1h ago. Quotes are verbatim.
Jefferies analyst Edison Lee downgraded Apple stock to 'Underperform' after supply-chain checks suggested Apple had canceled a rumored all-glass iPhone planned for the device's 20th anniversary in 2027, calling it a major setback for raising iPhone prices. Bloomberg's Mark Gurman quickly countered, reporting that Apple's roadmap hasn't changed and that glass-centric Pro models (internally V73/V74) with curved glass front and back and a metal band are still planned for 2027, though a more aspirational all-glass concept without any metal was scrapped earlier due to manufacturing yield problems.
- Jefferies analyst Edison Lee downgraded Apple stock to 'Underperform,' citing supply-chain evidence that Apple canceled its rumored all-glass 20th-anniversary iPhone due to poor production yields.
- Bloomberg's Mark Gurman countered within hours, reporting Apple's roadmap hasn't changed and glass-centric Pro models (V73/V74) with curved glass and a metal band remain on track for 2027.
- The dispute appears partly semantic: a more extreme all-glass concept without metal was reportedly scrapped early due to manufacturing problems, while a toned-down glass-and-metal-band redesign is still planned.
- Apple shares fell 2.1% on the Jefferies downgrade, which also cut Apple's price target to $263.66 from $285.56.
How it unfolded
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Analysis Coverage clarifies scope of what was scrapped
9to5Mac and AppleInsider noted the Bloomberg report suggests a more aspirational, fully glass design championed by Apple's design studio was scrapped early on due to problems joining glass panels at volume, but the toned-down glass-and-metal-band redesign remains on track.
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Reaction Commentators express skepticism of cancellation report
Some outlets pushed back on the original cancellation claim even before Bloomberg's rebuttal circulated widely, questioning whether Apple would make such a late-stage design change.
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Report Bloomberg's Gurman counters cancellation claim
Mark Gurman reported that Apple is still planning a glass-centric overhaul of the iPhone for its 20th anniversary, countering the Jefferies report, with glass on front and back curving into the sides and a metal band in the middle.
“NEW: Apple is still planning to offer a glass-centric overhaul of the iPhone for the device's 20th anniversary next year, people familiar with the matter said, countering an analyst report that the move had been canceled.”
Mark Gurman · X ↗ -
Report Jefferies downgrades Apple, cites canceled all-glass iPhone
Analyst Edison Lee said supply-chain checks indicated Apple scrapped its rumored all-glass 20th-anniversary iPhone due to poor production yields, downgrading Apple stock to 'Underperform' and cutting its price target to $263.66.
“a major setback”
Edison Lee · Techmeme ↗ -
Event Apple shares fall on downgrade
Apple shares fell 2.1% following the Jefferies downgrade and cancellation report.
What people are saying verbatim
“a major setback”
Edison Lee, Jefferies analyst · MacRumors ↗ · Aug 9
“The company expects to launch iPhone Pro models next year that will make use of a new glassy look. Glass is used on the front and back of the phones — known internally as V73 and V74 — and the material will curve into the sides of the devices, with a metal band in the middle.”
Mark Gurman, Bloomberg reporter · X (Twitter) ↗ · Aug 10
“NEW: Apple is still planning to offer a glass-centric overhaul of the iPhone for the device's 20th anniversary next year, people familiar with the matter said, countering an analyst report that the move had been canceled.”
Bloomberg, News outlet · Bloomberg ↗ · Aug 10
“Report claims Apple has ditched plans for an all-glass iPhone (but I don't believe it)”
Apple World Today, Tech blog · Apple World Today ↗ · Aug 10
“A more aspirational version championed by Apple's design studio used even more glass, instead of metal, but was scrapped early on.”
Bloomberg, News outlet · 9to5Mac (quoting Bloomberg) ↗ · Aug 10
Voices from the web unedited
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NEW: Apple is still planning to offer a glass-centric overhaul of the iPhone for the device’s 20th anniversary next year, people familiar with the matter said, countering an analyst report that the move had been canceled. https://www. bloomberg.com/news/articles/20…
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There have been no recent changes to the iPhone roadmap or any recent development hiccups. This is a matter of an analyst not seeing an entirely glass iPhone in the supply chain - which isn't possible with today's tech. Instead, it's glass that curves into a slim metal frame.
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Gurman says the glass iPhone is still on track. An analyst report yesterday claimed Apple had canceled plans for an all-glass iPhone to mark its phone’s 20th anniversary . Bloomberg ’s Mark Gurman disagrees. He says the phone is still due to launch in 2027, it just won’t be all glass, with a slim metal frame connecting the two curved glass panels…
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The company expects to launch iPhone Pro models next year that will make use of a new glassy look. Glass is used on the front and back of the phones — known internally as V73 and V74 — and the material will curve into the sides of the devices, with a metal band in the middle.
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The all-glass iPhone Pro model expected in 2027 was rumored to have been canceled, but another report now suggests it is proceeding as planned.