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Part of Xbox's Transmedia and AI Push · 2 stories · since Oct 8 · newest 35m ago

Xbox creates XP division to push franchises into film, TV, and merchandise

Asha Sharma frames XP as part of Xbox's broader 'reset'

2 Oct 8 8:01 AM · 5d ago · 11 articles · 4 posts · 3 sources · development 2 of 5

Xbox CEO Asha Sharma sent a company-wide memo explaining XP's four investment areas, tying the move to her earlier pledge to build long-term plans for Xbox franchises across film, TV, products and live experiences amid layoffs and studio restructuring since February.

Asha Sharma frames XP as part of Xbox's broader 'reset'
theverge.com

“Our franchises can mean more to people than the time they spend playing them, and Kayleen knows how to build those experiences with the industry without losing what made people care about the franchise in the first place.”

Asha Sharma

Kayleen Walters President of Xbox's new XP divisionAsha SharmaAsha Sharma Xbox CEOMatthew Ball Xbox chief strategy officerMaria Angelidou-Smith Incoming Mojang/Minecraft CEO

The whole story articlespostscomments the bright band is this development · numbered dots are the others · click one to jump

Peak 75 pieces in two hours at Oct 8, 7 AM; 89 pieces over 6 days (65 articles · 19 posts · 5 comments) Oct 8, 7 AM — 75 pieces · 60 articles · 15 posts — Newswires 43, Google News 16, Mastodon 7, +4 moreOct 8, 9 AM — 6 pieces · 4 articles · 2 posts — Newswires 4, Mastodon 1, Reddit 1Oct 8, 11 AM — 1 piece · 1 post — Reddit 1Oct 8, 1 PM — quietOct 8, 3 PM — quietOct 8, 5 PM — 1 piece · 1 article — Newswires 1Oct 8, 7 PM — 4 pieces · 1 post · 3 comments — Reddit 4Oct 8, 9 PM — 1 piece · 1 comment — Reddit 1Oct 8, 11 PM — quietOct 9, 1 AM — quietOct 9, 3 AM — quietOct 9, 5 AM — quietOct 9, 7 AM — quietOct 9, 9 AM — quietOct 9, 11 AM — quietOct 9, 1 PM — quietOct 9, 3 PM — quietOct 9, 5 PM — quietOct 9, 7 PM — quietOct 9, 9 PM — quietOct 9, 11 PM — quietOct 10, 1 AM — quietOct 10, 3 AM — 1 piece · 1 comment — Reddit 1Oct 10, 5 AM — quietOct 10, 7 AM — quietOct 10, 9 AM — quietOct 10, 11 AM — quietOct 10, 1 PM — quietOct 10, 3 PM — quietOct 10, 5 PM — quietOct 10, 7 PM — quietOct 10, 9 PM — quietOct 10, 11 PM — quietOct 11, 1 AM — quietOct 11, 3 AM — quietOct 11, 5 AM — quietOct 11, 7 AM — quietOct 11, 9 AM — quietOct 11, 11 AM — quietOct 11, 1 PM — quietOct 11, 3 PM — quietOct 11, 5 PM — quietOct 11, 7 PM — quietOct 11, 9 PM — quietOct 11, 11 PM — quietOct 12, 1 AM — quietOct 12, 3 AM — quietOct 12, 5 AM — quietOct 12, 7 AM — quietOct 12, 9 AM — quietOct 12, 11 AM — quietOct 12, 1 PM — quietOct 12, 3 PM — quietOct 12, 5 PM — quietOct 12, 7 PM — quietOct 12, 9 PM — quietOct 12, 11 PM — quietYesterday, 1 AM — quietYesterday, 3 AM — quietYesterday, 5 AM — quietYesterday, 7 AM — quietYesterday, 9 AM — quietYesterday, 11 AM — quietYesterday, 1 PM — quietYesterday, 3 PM — quietYesterday, 5 PM — quietYesterday, 7 PM — quietYesterday, 9 PM — quietYesterday, 11 PM — quiet 1–5
1–5Asha Sharma frames XP as part of Xbox's…
Oct 9Oct 10Oct 11Oct 12yesterdaynow · 12:15 AM ET

Reported in the same hours no headline names this development itself — these 2 claims were published in its stretch

  1. 2 outlets Xbox Sets XP Film and TV, Consumer Products and Experiences Division

    first by Variety, 5d ago · also The Verge

    1 more headline
  2. 1 outlet Xbox Goes Beyond Games With XP, A New Entertainment Powerhouse

    first by HotHardware, 5d ago

All 5 developments of Xbox creates XP division to push franchises into film, TV… →

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