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Part of Xbox's Transmedia and AI Push · 2 stories · since Oct 8 · newest 1h ago

Xbox creates XP division to push franchises into film, TV, and merchandise

Xbox unveils new XP entertainment division

1 Oct 8 8:00 AM · 5d ago · 1 article · 2 posts · 2 sources · development 1 of 5

Microsoft announced XP, a new Xbox division consolidating non-gaming work into four areas: Xbox Pictures (film/TV), Xbox Products (merchandise/licensing), Xbox Places (live events, theme parks), and Xbox Partnerships (brand/sponsorship deals).

Xbox unveils new XP entertainment division
theverge.com

“Xbox is launching a new division, called “XP,” that’s dedicated to Xbox experiences that aren’t video games themselves, including films and TV adaptations.”

The Verge

Kayleen Walters President of Xbox's new XP divisionAsha SharmaAsha Sharma Xbox CEOMatthew Ball Xbox chief strategy officerMaria Angelidou-Smith Incoming Mojang/Minecraft CEO

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Peak 76 pieces in two hours at Oct 8, 7 AM; 89 pieces over 6 days (65 articles · 19 posts · 5 comments) Oct 8, 7 AM — 76 pieces · 61 articles · 15 posts — Newswires 44, Google News 16, Mastodon 7, +4 moreOct 8, 9 AM — 6 pieces · 3 articles · 3 posts — Newswires 3, Reddit 2, Mastodon 1Oct 8, 11 AM — quietOct 8, 1 PM — quietOct 8, 3 PM — 1 piece · 1 article — Newswires 1Oct 8, 5 PM — 3 pieces · 3 comments — Reddit 3Oct 8, 7 PM — 1 piece · 1 post — Reddit 1Oct 8, 9 PM — 1 piece · 1 comment — Reddit 1Oct 8, 11 PM — quietOct 9, 1 AM — quietOct 9, 3 AM — quietOct 9, 5 AM — quietOct 9, 7 AM — quietOct 9, 9 AM — quietOct 9, 11 AM — quietOct 9, 1 PM — quietOct 9, 3 PM — quietOct 9, 5 PM — quietOct 9, 7 PM — quietOct 9, 9 PM — quietOct 9, 11 PM — quietOct 10, 1 AM — quietOct 10, 3 AM — 1 piece · 1 comment — Reddit 1Oct 10, 5 AM — quietOct 10, 7 AM — quietOct 10, 9 AM — quietOct 10, 11 AM — quietOct 10, 1 PM — quietOct 10, 3 PM — quietOct 10, 5 PM — quietOct 10, 7 PM — quietOct 10, 9 PM — quietOct 10, 11 PM — quietOct 11, 1 AM — quietOct 11, 3 AM — quietOct 11, 5 AM — quietOct 11, 7 AM — quietOct 11, 9 AM — quietOct 11, 11 AM — quietOct 11, 1 PM — quietOct 11, 3 PM — quietOct 11, 5 PM — quietOct 11, 7 PM — quietOct 11, 9 PM — quietOct 11, 11 PM — quietOct 12, 1 AM — quietOct 12, 3 AM — quietOct 12, 5 AM — quietOct 12, 7 AM — quietOct 12, 9 AM — quietOct 12, 11 AM — quietOct 12, 1 PM — quietOct 12, 3 PM — quietOct 12, 5 PM — quietOct 12, 7 PM — quietOct 12, 9 PM — quietOct 12, 11 PM — quietYesterday, 1 AM — quietYesterday, 3 AM — quietYesterday, 5 AM — quietYesterday, 7 AM — quietYesterday, 9 AM — quietYesterday, 11 AM — quietYesterday, 1 PM — quietYesterday, 3 PM — quietYesterday, 5 PM — quietYesterday, 7 PM — quietYesterday, 9 PM — quietYesterday, 11 PM — quiet 1–5
1–5Xbox unveils new XP entertainment division
Oct 9Oct 10Oct 11Oct 12yesterdaynow · 12:57 AM ET

What was reported 10 claims about this development

  1. 6 outlets Microsoft launches new Xbox XP division for films, TV, merchandise: All you need to know

    first by Advertising, Marketing …, 5d ago · also GamesBeat, Quartz, Gameranx, XBOX Wire, The Verge

    5 more headlines
  2. 5 outlets Xbox creates XP division to expand its gaming franchises

    first by PocketGamer.biz, 5d ago · also HotHardware, iPhone in Canada, Bloomberg, IGN

    5 more headlines
  3. 3 outlets Headlines | Xbox XP Division Announced

    first by DayOne, 5d ago · also Thurrott, Eurogamer

    2 more headlines
  4. 2 outlets Xbox Forms New Division Focused on Film and TV Adaptations

    first by The Hollywood Reporter, 5d ago · also WSJ

    1 more headline
  5. 2 outlets Microsoft announces new Xbox division focused on films, TV, merch and theme parks

    first by KitGuru, 5d ago · also Pure Xbox

    2 more headlines
  6. 2 outlets Xbox Sets XP Film and TV, Consumer Products and Experiences Division

    first by Variety, 5d ago · also The Verge

    1 more headline
  7. 1 outlet Xbox making a big push into film and TV with XP

    first by AV Club, 5d ago

  8. 1 outlet Xbox launches XP division to expand franchises into movies, merchandise and theme parks

    first by MyNorthwest.com, 5d ago

  9. 1 outlet Microsoft Xbox broadens entertainment push with new XP division

    first by Seeking Alpha, 5d ago

  10. 1 outlet Microsoft Launches Xbox XP Division for Transmedia Expansion

    first by Daily Tech News Show, 5d ago

What people said 1 voice · verbatim

All 5 developments of Xbox creates XP division to push franchises into film, TV… →

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