“I thought we would have chatted about it more by now. We dropped a trailer like two years ago, two and a half years ago, and I had a plan of like, 'OK, we'll do this. We'll tease it.'”

Kotaku · Aug 8 · Sean Murray holds back Light No Fire reveals, letting hype do the marketing

“I had actually intended that we were going to show it six months later, but, you know, we've like shot up the Steam wishlist charts; we're like number two on there. And I was just like, 'OK, that's enough.'”

Kotaku · Aug 8 · Sean Murray holds back Light No Fire reveals, letting hype do the marketing

“I don't think people realize just how ambitious it is and how crazy it is. And I look forward to people finding that out and to showing them. But I'm very happy right now just working on it in my own little cave.”

Kotaku · Aug 8 · Sean Murray holds back Light No Fire reveals, letting hype do the marketing

“Because I don't think we necessarily have shown the vision or the ambition of the game, but I thought this will be a cool tease, and then we'll show some more.”

PC Gamer · Aug 9 · Sean Murray holds back Light No Fire reveals, letting hype do the marketing

“The reality is, it was incredibly popular. We just shot up like the Steam wish list charts. There's, like, 20 million views on that tease. We're the number two game on the [Steam] wishlist.”

PC Gamer · Aug 9 · Sean Murray holds back Light No Fire reveals, letting hype do the marketing