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Krispy Kreme launches Pokémon doughnut collection for 30th anniversary

Six new Pokémon-themed doughnuts debut August 18, marking the franchise's 30th anniversary.

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What to know

  • Krispy Kreme is releasing six Pokémon-themed doughnuts starting August 18, featuring iconic characters from the franchise.
  • The collaboration marks Pokémon's 30th anniversary and positions Krispy Kreme as the first major food brand to participate in the milestone.
  • The collection is available for a limited time only.

How it unfolded

  1. Report Fast Company highlights Krispy Kreme as first food brand in Pokémon 30th anniversary push

    Fast Company frames Krispy Kreme as the first food-focused brand celebrating Pokémon's 30th anniversary, following retail and apparel collaborations with Target and Puma.

  2. Report IGN confirms August 18 launch date

    IGN announces that Krispy Kreme's Pokémon doughnut collection will be available starting August 18.

  3. Report Quartz reports limited-time Pokémon doughnut lineup

    Quartz confirms the six-doughnut collection tied to Pokémon's 30th anniversary, noting it is available for a limited time.

  4. Report Mashable breaks Krispy Kreme Pokémon doughnut collaboration

    Mashable reports that Krispy Kreme is releasing a Pokémon doughnut collection featuring six designs including Pikachu, Jigglypuff, Bulbasaur, Charmander, Squirtle, and a Poké Ball.

What people are saying verbatim

“Ever wanted to bite into a Bulbasaur? Now's your chance.”

Jude Cramer, Fast Company writer · Fast Company · Aug 12

“Krispy Kreme is the first food-focused brand to celebrate three decades of the franchise.”

Jude Cramer, Fast Company writer · Fast Company · Aug 12