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Apple proposes to take a 15% cut of purchases made outside the App Store | TechCrunch

In court filing forced by Supreme Court rejection, Apple seeks to charge developers commissions on purchases made through external links in iOS apps.

Apple proposes to take a 15% cut of purchases made outside the App Store | TechCrunch
techcrunch.com

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What to know

  • Apple proposes to charge 15% on standard apps linking to external purchases, with lower rates for small businesses (5%) and special programs (10%)—roughly half its standard 30% App Store commission.
  • The filing was forced by Supreme Court rejection of Apple's motion to delay, ending a stalling tactic in the Epic Games antitrust case.
  • Apple justifies the fees as infrastructure cost recovery; the company notes Google Play charges 20% for standard apps, positioning itself as more competitive.
  • The proposal is contested territory in a years-long dispute over whether Apple's commission structure is anti-competitive.

How it unfolded

  1. Reporting frames the filing as the latest development in Apple's years-long legal battle with Epic Games over App Store anti-competitive practices, with Apple arguing the fees are necessary to recoup infrastructure investments.

    “Apple's position is that it should be permitted to charge fees on in-app purchases made by users of its devices as a means to recoup its investments in the tools, technology, and services that allow it to maintain its App Store and…”

    TechCrunch · Newswires ↗
  2. Social media users begin characterizing the proposal negatively, with criticism framing it as excessive commission-taking on sales already made outside Apple's platform.

    “How do they think they in any way deserve that. This is a posterchild for corporate greed move”

    brideoflinux.bsky.social · Bluesky ↗
  3. Coverage reveals the full tiered structure: 15% for standard apps, 5% for Small Business Program members, 10% for special partner programs and subscription renewals. Apple compares its rates to Google Play's 20% standard rate.

    “Apple is asking a federal judge to allow it to charge commissions of up to 15% on purchases made through external links in iOS apps.”

    TechCrunch · Newswires ↗
  4. The Supreme Court rejected Apple's bid to delay further action in the lower court case, forcing the company to reveal its planned commission structure after Apple had attempted to stall while awaiting Supreme Court ruling on a separate contempt matter.

  5. Apple filed its proposal in U.S. District Court of Northern California outlining the commissions it believes are reasonable to collect from apps that link to external purchase options.

What people are saying verbatim

“Apple is asking a federal judge to allow it to charge commissions of up to 15% on purchases made through external links in iOS apps.”

TechCrunch, News outlet · TechCrunch ↗ · Aug 13

“Apple's position is that it should be permitted to charge fees on in-app purchases made by users of its devices as a means to recoup its investments in the tools, technology, and services that allow it to maintain its App Store and software.”

Apple, Defendant in filing · TechCrunch ↗ · Aug 13

“How do they think they in any way deserve that. This is a posterchild for corporate greed move”

brideoflinux.bsky.social, Social media user · Bluesky ↗ · Aug 13

“The Supreme Court on Thursday rejected Apple's bid to pause further action in the lower court's case, forcing the company to reveal its planned commission structure.”

TechCrunch, News outlet · TechCrunch ↗ · Aug 13

The conversation unedited, verbatim

37 comments claimed on the threads · 4 collected here from 2 sites · 4 voices below over time ↑

Where people stand verbatim

Social media reaction is limited but pointed: users across platforms frame the move as excessive corporate greed, with skepticism over whether Apple deserves any commission on sales already made outside its platform.

some voices

Apple's commission on external purchases is corporate greed and unjustified.

  • “How do they think they in any way deserve that. This is a posterchild for corporate greed move”

    brideoflinux.bsky.social · Bluesky ↗
  • Today
  • Apple, $AAPL, proposes to take a 15% cut of purchases made outside the App Store, per TC # news # finance # economics # stocks # options

    unusual_whales@masto.aiMastodon · mas.to4h ago3▲view on Mastodon ↗
  • How do they think they in any way deserve that. This is a posterchild for corporate greed move: Apple proposes to take a 15% cut of purchases made outside the App Store | TechCrunch

    brideoflinux.bsky.socialBluesky6h ago3▲position 1 ↓view on Bluesky ↗
  • Epic v. Apple: Apple navrhuje provize na nákupy odkazované z USA ve výši 15 % pro standardní aplikace https:// 9to5mac.com/2026/08/13/apple-p roposes-commissions-of-up-to-15-for-off-app-store-purchases-in-the-us/

    rychlofky@mastodonczech.czMastodon · mstdn.party8h agoview on Mastodon ↗
  • Apple is asking a federal judge to allow it to charge commissions of up to 15% on purchases made through external links in iOS apps. https:// techcrunch.com/2026/08/14/appl e-proposes-to-take-a-15-cut-of-purchases-made-outside-the-app-store/?utm_source=dlvr.it&utm_medium=mastodon

    TechCrunch@mstdn.socialMastodon · mas.to8h agoview on Mastodon ↗