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TechFading · day 4

Apple files 'HomeView' and 'homeOS' trademarks ahead of October 13 launch

Shell companies linked to Apple have filed trademarks suggesting names for a forthcoming smart home hub and its operating system.

newest coverage 12h agosummary written 1d ago4 pieces NewswiresGoogle News

What to know

  • Apple has filed trademarks for 'HomeView' and 'homeOS' through shell companies, suggesting potential names for an upcoming smart home device and its operating system.
  • The company plans to unveil the device at its 'Welcome home' event on October 13, expected to be a 7-inch touchscreen hub for home control, music, and video calls.
  • Apple has used shell companies for trademark filings before—notably for 'visionOS' before the Vision Pro launched—though not all filings result in final product names.

“However, Apple was also behind a trademark for an "xrOS" name that it ultimately abandoned in favor of visionOS, so trademark filings do not always correspond with Apple's final branding decisions”

MacRumors · MacRumors ↗

Apple Device manufacturer

Apple files 'HomeView' and 'homeOS' trademarks ahead of October 13 launch
macrumors.com

How it unfolded 0 developments, newest first · click a bar or a number to jump

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Oct 10Oct 11Oct 12yesterdaynow · 1:47 AM ET
  1. background

    Apple to unveil smart home hub at 'Welcome home' event — Apple is scheduled to hold a "Welcome home" launch event on October 13 where it is expected to unveil an all-new smart home hub device, potentially using the trademarks filed earlier.

  2. background

    MacRumors reports trademark filings linked to Apple — MacRumors reports that Apple has filed trademarks for both "HomeView" and "homeOS" through shell companies, speculating these names may be tied to an upcoming smart home device launch.

  3. background

    Apple files 'HomeView' trademark through shell company — Apple potentially used a shell company named Home Services LLC to file for a "HomeView" trademark in the U.S. and various other countries.

  4. background

    Apple files 'homeOS' trademark through shell company — A shell company named Home Operations Suite LLC, potentially linked to Apple, filed for a "homeOS" trademark around the same time Apple filed for "HomeView."