Apple launches 'Switch to Safari' campaign against Chrome
Apple promotes Safari's privacy, battery life, and performance advantages through new website and YouTube videos.
What to know
- Apple launched a dedicated campaign promoting Safari over Chrome with website and video content.
- The campaign emphasizes Safari's privacy protections, battery efficiency, and faster performance.
- This is the latest in Apple's ongoing head-to-head promotion of Safari against Chrome, following earlier 'Privacy on iPhone' campaigns.
“Ditching chrome should be first advice for everyone on every platform and yet many places including governments make it their standard then other departments classify it as a high security risk and ban it”
9to5Mac article text · 9to5Mac ↗
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Apple launches 'Switch to Safari' campaign with website and YouTube videos — Apple kicks off a campaign promoting Safari over Chrome, featuring a new "Switch to Safari" page on its website and two YouTube videos. The campaign highlights Safari as "a more powerful and private browser than Chrome" and includes a side-by-side comparison chart of features like Reader Mode, Profiles, and Apple Pay.
What people are saying 24 voices from 2 sites · best of 40 · verbatim
- Today
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We need alternatives, but I fail to see why we should replace one company with another here.Instead, we should treat browsers like water in that everyone needs access to it at all times without any top-down control or restrictions.
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> I'm old enough to have been in the industry when Chrome launched. It was amazingMi was a web dev then too, forced to develop for ie6.At the time I remember asking why is google making a browser? How do they make money, and in the long term will their browser work for my best interests, or theirs?So that’s why I’ve always used Firefox.
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Google Chrome launch comic for nostalgia: https://scottmccloud.com/googlechrome/Also good context for why the launch of Chrome was such a big deal.
- Yesterday
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> Honestly Opus 5.5 had gotten good enough I've been considering a project to have it build a new browser based on the open source Chrome and keeps the v2 in place. Just customize it specifically for my preferences and call it done. No more unexpected breaking updates. Just a browser that does its job and nothing else.I mean, helium exists.
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I'm old enough to have been in the industry when Chrome launched. It was amazing. It was such a relief to move away from IE and all the arcane levels of details I had to remember back then to artisnaly get IE to behave like a moderately modern (for then) browser.Chrome was fast, did the basic job of correctly rendering pages, and its js runtime…
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On iOS platform, it's only limited to apple's browser engine, with chrome I get long time of various bookmarks saved/synced and send page to various devices(not limited to apple ecosystem), those benefits still not give strong reason to let me switch to safariOne thing I do not like is no native dark mode on chrome, but that's okay, I just do not…
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> Apple has complied in a way that makes it impossible to actually make a second browser engine for iOS still (going against the spirit of the law, but the courts haven't caught up to them yet).Damn thats pretty evil, I just looked it up. For those curious, Apple forces you to release your EU app with a different browser engine specifically for…
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I've always liked and preferred Safari. The only reason I moved away was that as a Mac gets older, there comes a point where you can't update the OS, and that means Safari falls behind. Even that's not a problem for me, but web standards were always changing and after a while certain things won't work.
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And lest anybody say it's not possible, I personally use a jailbreak tweak for this on my iPhone 11 / iOS 18 / Dopamine 3.0 that works flawlessly:-
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Kinda bugs me when people who are against Safari/Apple are also the same people pushing Chrome/Google. Sometimes it feels like web developers these days are basically Chrome developers.I do get it. Chrome has the majority of users, so it’s easier to just develop and test on Chrome and know you’ve covered most of your users.But isn’t that just…
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Maybe a bit of an edge use case, but I use the translate page feature a lot in browsers. In Chrome you can switch back and forth between languages seamlessly, but in Safari translating a page requires reloading the page - which can cause issues on forms that use POST. Even worse, I've found that switching back to the original language often just…
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Safari has real problems compared to Chrome on other platforms.Primarily, incognito mode is difficult to access. Android allows a shortcut to be dropped to start in this mode.Cut and paste is also awkward and uncomfortable in Safari compared to Android.My first move on iOS is to install Firefox Focus, to get Safari's history under control.
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The health of the web as an open platform is defined by browser diversity, not browser choice. As the only major platform that hasn’t been functionally taken over by Chrome/chromium, iOS represents the last real defensive line against Google owning the web.Remember, you are a web developer, not a chrome platform developer. Don’t be complicit in…
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I use all three browsers on a daily basis. Chrome for accessing google owned properties and things I click on from Google search, Safari for reddit and hacker news, and Firefox for everything else.Safari is always the best on my Mac, but my complaint has always been the lack of plugins.But just now I ported one of my favorite plugins from Chrome…
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If it's browser monopolies you're worried about, Apple beginning to allow other engines on iOS is going to instantly cement Chrome as the only browser in the game.Apple's Safari enforcement is the only reason Chrome hasn't completely taken over.
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If you work at Apple/Safari then my free suggestion is to have a "Chrome mode" where all the buttons and doohickeys that Chrome has are all in the same location for Safari. If I'm far to used to where the buttons are for things like "reload" so trying to switch to Safari is enough friction to make me stay with Chrome.Maybe have an Edge mode as…
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>Safari is also an awful browser in that it requires someone to buy an expensive machine to see if their site works on it.I remember a long time ago they used to make a Windows version of Safari you could download and install, but at some point they stopped.
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Agree that it should be easier to test on safari from other platforms.But no way is it a good idea to let other browser engines onto the OS.I can’t make it website owners problem that their site doesn’t work on non-Google browser. Apple can.Safari sucks but it’s the only thing stopping Chrome from taking over everything.Im happy if Google never…
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Chrome is the new internet explorer. Lots of people coming up with all sorts of arguments why they have to use it and can't switch. Internet Explorer used to be like that. MS really abused users and they still wouldn't switch. It's a form of Stockholm syndrome.The history of Chrome is that it first displaced Firefox as a reasonable alternative…
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First let us install other browser engines on iOS, and then we can talk.Safari has the most obscene monopoly of any browser ever. IE 6 came pre-installed on windows machines, but you could always install Mosaic or such.Google Chromebooks come with Chrome as the only default browser, but you can still run Firefox on Chromebooks just fine (even in…
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I’ve been using Safari since 2003. I was previously using Konqueror, so the transition was pretty easy. It’s always been fast and reliable and Mac-like. It’s nice to have a browser that is a browser and not something that’s attempting to be another operating system.
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No thanks. We have seen multiple times now how it all starts with "good" stuff, then it gets more and more and more locked-down... to the point where you cannot even install apps on your own device, from wherever you want to.No thanks.. I'd rather switch to Firefox, or even any other shitty browser, but not the one from any other gatekeeping…
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I was building an pdf export feature for one of my projects the other day.And safari still behaves differently than my other browsers.I usually try to give safari a chance whenever I’m working on Macs. I’m always forced to install chrome for some reason or another.Until the random compatibility quirks stop I don’t see myself returning to safari.
- Oct 12
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J
Apple killing Safari on Windows and under-investing in general was a blunder of such staggering proportions it feels like a concession made for some other deal.