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Apple's Smart Home Offensive

Apple is mounting a major push into the smart home market with new hardware announcements and manufacturing partnerships, signaling a strategic pivot toward connected home devices.

6 stories · since Sep 25

Combined activity · last 20 days articlesvideospostscomments numbered dots are the thread's stories, oldest first · click a dot or a bar to open one

Peak 598 pieces in 5h at Oct 13, 8 AM; 1156 pieces over 20 days (785 articles · 13 videos · 232 posts · 126 comments) Sep 25, 5 AM — 2 pieces · 2 articles — Google News 2Sep 25, 10 AM — quietSep 25, 3 PM — quietSep 25, 8 PM — quietSep 26, 1 AM — 2 pieces · 2 articles — Google News 2Sep 26, 6 AM — quietSep 26, 11 AM — 2 pieces · 2 articles — Google News 2Sep 26, 4 PM — quietSep 26, 9 PM — quietSep 27, 2 AM — quietSep 27, 7 AM — quietSep 27, 12 PM — quietSep 27, 5 PM — quietSep 27, 10 PM — quietSep 28, 3 AM — quietSep 28, 8 AM — 4 pieces · 4 articles — Google News 3, Newswires 1Sep 28, 1 PM — quietSep 28, 6 PM — quietSep 28, 11 PM — quietSep 29, 4 AM — quietSep 29, 9 AM — quietSep 29, 2 PM — quietSep 29, 7 PM — quietSep 30, 12 AM — quietSep 30, 5 AM — 66 pieces · 54 articles · 1 video · 11 posts — Newswires 50, Mastodon 12, X 1, +3 moreSep 30, 10 AM — 11 pieces · 8 articles · 3 posts — Google News 6, Mastodon 2, Newswires 2, +1 moreSep 30, 3 PM — 4 pieces · 2 articles · 1 video · 1 post — Newswires 2, YouTube 1, Mastodon 1Sep 30, 8 PM — quietOct 1, 1 AM — 2 pieces · 1 article · 1 post — Google News 1, Mastodon 1Oct 1, 6 AM — 7 pieces · 6 articles · 1 post — Newswires 4, Mastodon 2, Google News 1Oct 1, 11 AM — 3 pieces · 2 articles · 1 post — Google News 1, Newswires 1, Mastodon 1Oct 1, 4 PM — quietOct 1, 9 PM — quietOct 2, 2 AM — quietOct 2, 7 AM — quietOct 2, 12 PM — 4 pieces · 3 articles · 1 post — Mastodon 2, Google News 1, Newswires 1Oct 2, 5 PM — quietOct 2, 10 PM — quietOct 3, 3 AM — quietOct 3, 8 AM — quietOct 3, 1 PM — quietOct 3, 6 PM — quietOct 3, 11 PM — quietOct 4, 4 AM — quietOct 4, 9 AM — quietOct 4, 2 PM — quietOct 4, 7 PM — quietOct 5, 12 AM — quietOct 5, 5 AM — quietOct 5, 10 AM — quietOct 5, 3 PM — quietOct 5, 8 PM — quietOct 6, 1 AM — quietOct 6, 6 AM — 3 pieces · 2 articles · 1 post — Mastodon 2, Newswires 1Oct 6, 11 AM — quietOct 6, 4 PM — quietOct 6, 9 PM — quietOct 7, 2 AM — quietOct 7, 7 AM — quietOct 7, 12 PM — 8 pieces · 7 articles · 1 post — Google News 7, Hacker News 1Oct 7, 5 PM — quietOct 7, 10 PM — quietOct 8, 3 AM — quietOct 8, 8 AM — 81 pieces · 61 articles · 20 posts — Newswires 45, Mastodon 17, Google News 13, +1 moreOct 8, 1 PM — 10 pieces · 9 articles · 1 post — Newswires 7, Google News 2, Mastodon 1Oct 8, 6 PM — 2 pieces · 1 article · 1 post — Mastodon 1, Newswires 1Oct 8, 11 PM — 2 pieces · 2 articles — Newswires 2Oct 9, 4 AM — 6 pieces · 4 articles · 2 posts — Mastodon 2, Google News 2, Newswires 2Oct 9, 9 AM — 18 pieces · 14 articles · 4 posts — Google News 8, Mastodon 5, Newswires 5Oct 9, 2 PM — 2 pieces · 2 articles — Google News 2Oct 9, 7 PM — quietOct 10, 12 AM — quietOct 10, 5 AM — 5 pieces · 4 articles · 1 post — Newswires 3, Mastodon 2Oct 10, 10 AM — 1 piece · 1 article — Google News 1Oct 10, 3 PM — quietOct 10, 8 PM — quietOct 11, 1 AM — quietOct 11, 6 AM — 80 pieces · 66 articles · 14 posts — Newswires 48, Google News 15, Mastodon 14, +2 moreOct 11, 11 AM — 24 pieces · 18 articles · 6 posts — Google News 13, Mastodon 6, Newswires 5Oct 11, 4 PM — 4 pieces · 2 articles · 2 posts — Google News 1, Mastodon 1, Newswires 1, +1 moreOct 11, 9 PM — 6 pieces · 4 articles · 2 posts — Google News 3, Mastodon 2, Newswires 1Oct 12, 2 AM — 3 pieces · 2 articles · 1 post — Google News 2, Hacker News 1Oct 12, 7 AM — 12 pieces · 10 articles · 2 posts — Mastodon 4, Newswires 4, Google News 4Oct 12, 12 PM — 5 pieces · 3 articles · 2 posts — Mastodon 2, Newswires 2, Google News 1Oct 12, 5 PM — 5 pieces · 4 articles · 1 post — Mastodon 3, Google News 2Oct 12, 10 PM — 2 pieces · 2 articles — Google News 2Oct 13, 3 AM — 23 pieces · 22 articles · 1 post — Google News 16, Newswires 5, Mastodon 2Oct 13, 8 AM — 598 pieces · 400 articles · 4 videos · 122 posts · 72 comments — Newswires 317, Mastodon 90, Hacker News 79, +5 moreOct 13, 1 PM — 66 pieces · 16 articles · 6 videos · 13 posts · 31 comments — Hacker News 32, Mastodon 12, Google News 8, +2 moreOct 13, 6 PM — 26 pieces · 12 articles · 1 video · 4 posts · 9 comments — Hacker News 10, Google News 9, Mastodon 3, +2 moreOct 13, 11 PM — 13 pieces · 3 articles · 1 post · 9 comments — Hacker News 9, Google News 2, Mastodon 1, +1 moreYesterday, 4 AM — 22 pieces · 13 articles · 6 posts · 3 comments — Google News 8, Mastodon 6, Newswires 5, +1 moreYesterday, 9 AM — 18 pieces · 14 articles · 3 posts · 1 comment — Newswires 8, Google News 6, Hacker News 2, +1 moreYesterday, 2 PM — 4 pieces · 1 article · 2 posts · 1 comment — Hacker News 2, Google News 1, Mastodon 1Yesterday, 7 PM — quietToday, 12 AM — quiet 12345–6
1Apple set to launch smart home hub, new…2Apple confirms Oct. 13 ‘Welcome Home’…3Apple launches HomeView smart display…4Apple's new Apple TV 4K jumps to $299…5–6Apple's wall-mounted HomeView costs the…
Sep 26Sep 28Sep 30Oct 2Oct 4Oct 6Oct 8Oct 10Oct 12now · 3:43 AM ET

Main stories 2

How the narrative developed 6 stories

  1. Oct 11

  2. 6 Apple's wall-mounted HomeView costs the same $299 but excludes the required mount

    178 pieces of coverage since Oct 10 newest coverage 9h agosummary written 1d ago178 pieces217 likes & upvotes14 comments

  3. 5 Apple launches $149 HomePod Mini 2, but Siri AI won't work at launch

    96 pieces of coverage since Oct 10 newest coverage 13h agosummary written 1d ago96 pieces35 likes & upvotes6 comments
  4. Oct 9

  5. 4 Apple's new Apple TV 4K jumps to $299 with Siri AI and A19 chip

    80 pieces of coverage since Oct 8 newest coverage 10h agosummary written 1d ago80 pieces6 likes & upvotes
  6. Oct 6

  7. 3 Apple launches HomeView smart display, new Apple TV 4K, and HomePod mini 2 with Siri AI

    591 pieces of coverage since Oct 5 newest coverage 10h agosummary written 14h ago591 pieces1.4k likes & upvotes1.6k comments
  8. Oct 2

  9. 2 Apple confirms Oct. 13 ‘Welcome Home’ event in New York for smart home push

    108 pieces of coverage since Oct 1 newest coverage 5d agosummary written 6d ago108 pieces163 likes & upvotes1 comments
  10. Sep 25

  11. 1 Apple set to launch smart home hub, new HomePod mini and Apple TV on Oct 13

    103 pieces of coverage since Sep 25 newest coverage 13d agosummary written 14d ago103 pieces28 likes & upvotes3 comments