Apple launches 'Switch to Safari' campaign against Chrome
Apple promotes Safari's privacy, battery life, and performance advantages through new website and YouTube videos.
What to know
- Apple launched a dedicated campaign promoting Safari over Chrome with website and video content.
- The campaign emphasizes Safari's privacy protections, battery efficiency, and faster performance.
- This is the latest in Apple's ongoing head-to-head promotion of Safari against Chrome, following earlier 'Privacy on iPhone' campaigns.
“Ditching chrome should be first advice for everyone on every platform and yet many places including governments make it their standard then other departments classify it as a high security risk and ban it”
9to5Mac article text · 9to5Mac ↗
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Apple launches 'Switch to Safari' campaign with website and YouTube videos — Apple kicks off a campaign promoting Safari over Chrome, featuring a new "Switch to Safari" page on its website and two YouTube videos. The campaign highlights Safari as "a more powerful and private browser than Chrome" and includes a side-by-side comparison chart of features like Reader Mode, Profiles, and Apple Pay.
What people are saying 24 voices from 3 sites · best of 89 · verbatim
- Yesterday
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For completeness, part 2: Apple maintaining the Safari lockdown on iOS is the sole reason why Google isn’t the only entity deciding over web standards yet. As much as I also dislike the current situation, I’d dislike *that* scenario even more.
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While technically true the requirements Apple imposes are so ridiculous that even Google haven’t tried to ship proper Chrome. Even Safari itself doesn’t clear all the requirements but keeps enjoying the position of the default browser/engine.
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>Apple often drags its feet on Safari in terms of standards support. I used to think so too, but they've gotten a lot better since they decoupled the release cycle from the OS. (Also worth noting that a lot of things that Google implements are "standards" that they alone have written, with objections from the other browsers and clear signals that…
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Everyone complained because Apple said that in 2007 when JS wasn’t particularly fast even on grown up computers and even less so on iPhone’s tiny CPU and RAM. There was no feature parity between native and web apps. There still isn’t. And on top of that it was a red herring, Apple wasn’t serious about that. App Store was the plan all along, they…
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I don’t feel that’s true. Apple often drags its feet on Safari in terms of standards support. Its power efficiency is greatly overstated. It seems Apple maintains Safari only to divert monopoly claims on iOS/iPadOS (when it comes to App Store). Apple’s unwillingness to allow alternate web engines shows its colour.
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For completeness: Apple was forced to allow browsers without webkit on European and Japanese versions of their operating systems.
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WebKitGTK is now officially maintained in a lockstep with Safari. Epiphany is therefore quite similar to Safari, notably for rendering and JS (through JavaScriptCore, also part of the project). This is nice to be able to test on "Safari" without having an Apple machine.
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> Safari is a more powerful and private browser than Chrome.Sorry what was that about your compliance with web standards?> Chrome slurpsNintendon't level of advertising is never a serious contender.> Can I use Safari on Windows or Android?I guess here's your problem, Apple: You are clearly marketing to Apple-Users to stop using Chrome on your…
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There are many other facets that people could care about. Every comparison frames it with a subset that makes the author’s browser look good. Just note that this one doesn’t talk about extensibility or cross-platform support. (Footnote: I am biased. I work on Firefox. Of course I need to mention things Safari is doing differently :)))
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I'm getting weird feelings about this. Apple, having steadfastedly refused to allow 'real' alternative browsers on iOS. Apple, the same one giving Safari special APIs on MacOS to make it so fast and battery 'sipper'. Apple, one of the world's most valuable and powerful company. The one very well known for making and shaping their users' experience…
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Generic reply: I fail to see a reason to use Chrome on Mac for daily usage, but I still vastly prefer Zen/Firefox to Safari, for the wide variety of customisation offered.
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> Quicker JavaScript performance on advanced web apps Since when did Apple start caring about web apps. They always had the worst support for PWAs… to that point that things like the Notification API prevent a lot of would-be web apps were forced into iOS-specific apps or very ugly workarounds. Not saying a native app isn’t better, but it’s less…
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Safari seems to be the only non-Chrome with a significant share, especially on mobile ([26% last month](https://en.wikipedia.org/wiki/Usage_share_of_web_browsers)). While I don't like platforms pushing their own browser isn't great (especially if it's to the amount that Windows does), it's good to see that Apple wants to [invest in their own…
- Oct 13
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> Honestly Opus 5.5 had gotten good enough I've been considering a project to have it build a new browser based on the open source Chrome and keeps the v2 in place. Just customize it specifically for my preferences and call it done. No more unexpected breaking updates. Just a browser that does its job and nothing else.I mean, helium exists.
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I'm old enough to have been in the industry when Chrome launched. It was amazing. It was such a relief to move away from IE and all the arcane levels of details I had to remember back then to artisnaly get IE to behave like a moderately modern (for then) browser.Chrome was fast, did the basic job of correctly rendering pages, and its js runtime…
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On iOS platform, it's only limited to apple's browser engine, with chrome I get long time of various bookmarks saved/synced and send page to various devices(not limited to apple ecosystem), those benefits still not give strong reason to let me switch to safariOne thing I do not like is no native dark mode on chrome, but that's okay, I just do not…
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> Apple has complied in a way that makes it impossible to actually make a second browser engine for iOS still (going against the spirit of the law, but the courts haven't caught up to them yet).Damn thats pretty evil, I just looked it up. For those curious, Apple forces you to release your EU app with a different browser engine specifically for…
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Kinda bugs me when people who are against Safari/Apple are also the same people pushing Chrome/Google. Sometimes it feels like web developers these days are basically Chrome developers.I do get it. Chrome has the majority of users, so it’s easier to just develop and test on Chrome and know you’ve covered most of your users.But isn’t that just…
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Maybe a bit of an edge use case, but I use the translate page feature a lot in browsers. In Chrome you can switch back and forth between languages seamlessly, but in Safari translating a page requires reloading the page - which can cause issues on forms that use POST. Even worse, I've found that switching back to the original language often just…
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The health of the web as an open platform is defined by browser diversity, not browser choice. As the only major platform that hasn’t been functionally taken over by Chrome/chromium, iOS represents the last real defensive line against Google owning the web.Remember, you are a web developer, not a chrome platform developer. Don’t be complicit in…
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I use all three browsers on a daily basis. Chrome for accessing google owned properties and things I click on from Google search, Safari for reddit and hacker news, and Firefox for everything else.Safari is always the best on my Mac, but my complaint has always been the lack of plugins.But just now I ported one of my favorite plugins from Chrome…
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Chrome is the new internet explorer. Lots of people coming up with all sorts of arguments why they have to use it and can't switch. Internet Explorer used to be like that. MS really abused users and they still wouldn't switch. It's a form of Stockholm syndrome.The history of Chrome is that it first displaced Firefox as a reasonable alternative…
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First let us install other browser engines on iOS, and then we can talk.Safari has the most obscene monopoly of any browser ever. IE 6 came pre-installed on windows machines, but you could always install Mosaic or such.Google Chromebooks come with Chrome as the only default browser, but you can still run Firefox on Chromebooks just fine (even in…
- Oct 12
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Apple killing Safari on Windows and under-investing in general was a blunder of such staggering proportions it feels like a concession made for some other deal.