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TechResurging · day 3

Apple's new Apple TV 4K jumps to $299 with Siri AI and A19 chip

Apple unveiled a redesigned Apple TV 4K with built-in microphones, a faster processor and Siri AI, but the single 128GB configuration now starts at $299.

newest coverage 3h agosummary written 14h ago46 pieces5 likes & upvotes Google NewsMastodonXNewswires

What to know

  • Apple's fourth-generation Apple TV 4K adds built-in far-field microphones, hands-free Siri AI, a 50% faster CPU, 2x faster GPU, AV1 decoding and Wi-Fi 7.
  • Only one configuration is offered — 128GB — priced at $299, more than double the device's $129 starting price earlier in 2026.
  • A new Siri Remote with Find My support ships alongside the device.
  • Early reaction across outlets and social media centers almost entirely on the price increase, with comparisons to far cheaper rivals like Roku.

The dispute Some commenters frame the high price as simply unacceptable, while others (like Viticci) grudgingly accept it as the best available option despite the cost. · positions read across 7 posts and comments

most voices

The $299 price is excessive for what is essentially a streaming box.

  • “APPLE TV 4K IS $300 WHAT”

    @tgod34748 · x ↗
some voices

The hardware/software changes themselves are minor and not worth highlighting as a major announcement.

  • “In an announcement sure to shock the very foundations of the world, Apple rolled out a new Apple Siri Remote with support for Find My…”

    manton@manton.org · mastodon ↗

Apple ManufacturerDan Moren Six Colors writerFederico Viticci MacStories editorTy Pendlebury CNET reviewer

Apple's new Apple TV 4K jumps to $299 with Siri AI and A19 chip
macrumors.com

How it unfolded 6 developments, newest first · click a bar or a number to jump articlesposts

Peak 25 pieces in one hour at Yesterday, 8 AM; 46 pieces over 3 days (34 articles · 12 posts) Oct 11, 9 AM — 1 piece · 1 article — Google News 1Oct 11, 10 AM — quietOct 11, 11 AM — quietOct 11, 12 PM — quietOct 11, 1 PM — quietOct 11, 2 PM — quietOct 11, 3 PM — quietOct 11, 4 PM — quietOct 11, 5 PM — quietOct 11, 6 PM — quietOct 11, 7 PM — quietOct 11, 8 PM — quietOct 11, 9 PM — quietOct 11, 10 PM — quietOct 11, 11 PM — quietOct 12, 12 AM — quietOct 12, 1 AM — quietOct 12, 2 AM — quietOct 12, 3 AM — quietOct 12, 4 AM — quietOct 12, 5 AM — quietOct 12, 6 AM — quietOct 12, 7 AM — quietOct 12, 8 AM — quietOct 12, 9 AM — 1 piece · 1 article — Google News 1Oct 12, 10 AM — quietOct 12, 11 AM — quietOct 12, 12 PM — quietOct 12, 1 PM — quietOct 12, 2 PM — quietOct 12, 3 PM — quietOct 12, 4 PM — quietOct 12, 5 PM — quietOct 12, 6 PM — quietOct 12, 7 PM — quietOct 12, 8 PM — quietOct 12, 9 PM — quietOct 12, 10 PM — quietOct 12, 11 PM — quietYesterday, 12 AM — quietYesterday, 1 AM — quietYesterday, 2 AM — quietYesterday, 3 AM — quietYesterday, 4 AM — 1 piece · 1 article — Google News 1Yesterday, 5 AM — quietYesterday, 6 AM — quietYesterday, 7 AM — quietYesterday, 8 AM — 25 pieces · 23 articles · 2 posts — Newswires 21, Google News 2, Mastodon 1, +1 moreYesterday, 9 AM — 6 pieces · 2 articles · 4 posts — Mastodon 4, Newswires 2Yesterday, 10 AM — 5 pieces · 2 articles · 3 posts — Mastodon 3, Newswires 2Yesterday, 11 AM — 3 pieces · 3 articles — Newswires 2, Mastodon 1Yesterday, 12 PM — quietYesterday, 1 PM — quietYesterday, 2 PM — 1 piece · 1 post — Mastodon 1Yesterday, 3 PM — quietYesterday, 4 PM — quietYesterday, 5 PM — quietYesterday, 6 PM — 2 pieces · 1 article · 1 post — Mastodon 1, Newswires 1Yesterday, 7 PM — quietYesterday, 8 PM — quietYesterday, 9 PM — quietYesterday, 10 PM — 1 piece · 1 post — Mastodon 1Yesterday, 11 PM — quietToday, 12 AM — quietToday, 1 AM — quiet 12–6
Oct 12yesterdaynow · 2:45 AM ET
  1. 6

    Commentators and social users slam the $299 price tag

    Tech commentators and social media users criticized the new price as excessive given the device's role as a set-top box, with some noting it remains the least-bad option on the market.

    “$299 is way too expensive for an Apple TV and the Apple TV is the only option on the market that doesn't SUCK imo pick your poison…”
    — viticci@macstories.net

    • Your older Apple TV will get a free upgrade soon with Siri AI — and that's a big deal https://www. techradar.com/televisions/stre aming-devices/your-older-apple-tv-will-get-a-free-upgrade-soon-with-siri-ai-and-thats-a-big-deal?utm_source=flipboard&utm_medium=activitypub Posted into Gemini, Siri, Co-Pilot and Alexa: The AI wars commence @…

      TechRadar@flipboard.comMastodon3h agoview on Mastodon ↗
    2 more of the top 3 · 4 posts in this stretch
    • bradlinder@fosstodon.org

      The new Apple TV 4K brings far-field microphones for voice interaction, a 50% faster CPU and 2X faster GPU, AV1 decoding, and a remote with Find My support. It also features heavy Siri and Apple Home integration and sells for $299. https://www. apple.com/newsroom/2026/10/app le-unveils-the-new-apple-tv-4k/ # AppleTV4K # Apple # MediaStreamer #…

      bradlinder@fosstodon.orgMastodon15h agoview on Mastodon ↗

    • $299 is way too expensive for an Apple TV and the Apple TV is the only option on the market that doesn't SUCK imo pick your poison: https://www. macstories.net/news/the-apple- tv-4k-gets-siri-ai-an-a19-chip-and-a-299-price-tag/

      viticci@macstories.netMastodon15h agoview on Mastodon ↗
    all of them →
  2. 5

    Dan Moren mocks the incremental nature of the refresh

    Six Colors' Dan Moren sarcastically characterized the new Siri Remote's Find My support as a trivial addition amid the broader rollout, reflecting a view that the hardware changes are modest.

    “In an announcement sure to shock the very foundations of the world, Apple rolled out a new Apple Siri Remote with support for Find My…”
    — Dan Moren
    • hkrn@mstdn.social

      Apple unveils the new Apple TV 4K, supercharged by Siri AI L: https://www. apple.com/newsroom/2026/10/app le-unveils-the-new-apple-tv-4k/ C: https:// news.ycombinator.com/item?id=5 0071310 posted on 2026.10.13 at 09:21:35 (c=0, p=5)

      hkrn@mstdn.socialMastodon16h agoview on Mastodon ↗
    1 more of the top 2 · 2 posts in this stretch

    • Dan Moren blogging at Six Colors on the new Apple TV announcements: "In an announcement sure to shock the very foundations of the world, Apple rolled out a new Apple Siri Remote with support for Find My…" 🤣

      manton@manton.orgMastodon16h agoview on Mastodon ↗
    all of them →
  3. 4

    Reviewers call out price versus Roku and other streamers

    CNET and other outlets highlighted that the new Apple TV 4K costs roughly three times as much as Roku's top streaming device, framing the price as the story's headline problem despite the hardware upgrades.

    “The fourth-gen Apple TV 4K is now three times the price of Roku's top streamer.”
    — Ty Pendlebury
    1. 1 outlet Apple TV 4K Gains Onboard Mics and Better Processor, but Whoa, That Price

      first by CNET, 16h ago

  4. 3

    Apple TV 4K price rises to $299 for sole 128GB model

    The new Apple TV 4K is offered only in a single 128GB configuration priced at $299, up from the prior model's two configurations at $199 and $249; the starting price has climbed from $129 to $299 within the year.

    “All in all, the Apple TV 4K's starting price has now gone from $129 to $299 this year.”
    — MacRumors
    1. 1 outlet Apple TV 4K is Now Even More Expensive, 128GB Model Priced at $299

      first by MacRumors, 17h ago

  5. 2

    Apple ships a redesigned Siri Remote with Find My support

    Alongside the new Apple TV 4K, Apple released a new Siri Remote compatible with both Apple TV HD and Apple TV 4K, adding Find My tracking support.

    “APPLE TV 4K IS $300 WHAT…”
    — @tgod34748, Social media user · source
    1. 3 outlets Older Apple TV 4K Models to Gain Apple Intelligence and Siri AI Support

      first by MacRumors, 15h ago · also Engadget, 9to5Mac

      3 more headlines
    2. 3 outlets Apple will give your older Apple TV a new lease on life with Siri AI

      first by TechRadar, 17h ago · also Cult of Mac, iThinkDifferent

      2 more headlines
  6. 1

    Apple unveils fourth-gen Apple TV 4K with Siri AI

    Apple announced a redesigned Apple TV 4K featuring far-field built-in microphones for hands-free Siri, a 50% faster CPU and 2x faster GPU, AV1 decoding, Wi-Fi 7, an Ethernet port, and deep Apple Home integration.

    “The new Apple TV 4K brings far-field microphones for voice interaction, a 50% faster CPU and 2X faster GPU, AV1 decoding, and a remote with Find My support.”
    — bradlinder@fosstodon.org
    1. 2 outlets Apple TV 4K (2026) Gains Hands Free Siri AI and a Much Faster Processor

      first by TechEBlog, 17h ago · also XDA Developers

      1 more headline

    2. 2 outlets first by Advanced Television, 17h ago · also What Hi-Fi? · read ↗

    3 more claims →

Also covered reported alongside — the timeline has no entry for these yet

  1. 3 outlets Apple updates Apple TV 4K with A19 chip, Siri AI, and more

    first by Appleosophy, 17h ago · also Ubergizmo, MacStories

    2 more headlines
  2. 2 outlets Apple TV 4K Gets a Built-in Mic and Siri AI Support, But It's Now $299

    first by Thurrott, 17h ago · also Six Colors

    2 more headlines

and 3 smaller pieces

What people are saying 1 voices from 1 site · best of 7 · verbatim